From 2008 to 2024, we supported Unes in both corporate and brand communication, managing media relations to share company news with journalists across its brands: U! Come tu mi vuoi, U2 Supermercato, Unes, and il Viaggiator Goloso®.
The goal was to strengthen brand awareness and reinforce the company’s positioning within the large-scale retail sector.
From new store openings and temporary shops to product launches, board appointments, industry events, and product seeding — every update became an opportunity to enhance brand visibility.
A continuous flow of relevant news helped generate consistent media coverage and maintain strong relationships with journalists over time.
Corporate and consumer media relations
Press release writing
Media request management
Crisis management
Content strategy and storytelling
Press releases distributed each year
Articles published
Milion contacts reached
