Bringing an icon back into the spotlight

Client: Mosaico Errante
Services: Media Relations

Moira forever

In November 2025, Milan paid tribute to Moira Orfei ten years after her passing, celebrating her as a symbol of Italian popular culture, as well as an icon of freedom, strength, and female empowerment. The cultural project brought her figure back into the contemporary conversation, reinterpreting her legacy through a modern and multifaceted perspective.

Turning a cultural tribute into a national conversation

Melismelis managed the press office and media relations activities, developing a communication strategy capable of transforming the initiative into a topic of national interest. Through interviews with people who knew Moira Orfei personally, feature articles, and in-depth contributions by writers and philosophers, the project achieved extensive media coverage across major Italian outlets, both online and offline, within just a few weeks.

We have dealt with

Media relations

Digital PR

Interview management