For Volotea, we conceived and developed #VOLOTEA4VENETO, a project designed to strengthen the airline’s connection with the Veneto region while supporting its local cultural heritage. Through a digital contest, users were invited to choose which cultural project should receive funding, turning online participation into a meaningful act of support for the local community.
In collaboration with Regione Veneto and Gruppo SAVE, we created a public competition inviting citizens to vote for a cultural project to support, transforming sponsorship into a shared and participatory experience. Melismelis managed the development of the dedicated website, joint press office activities, and digital PR, creating a narrative capable of bringing together institutions, local communities, and the brand within a project of both symbolic and tangible value.
Media relations
Web development
Web design
