Convenience rewards those who know how to seize the right moment. To communicate Ewiva’s promotion, active during nighttime and in the weekend, we turned a price advantage into a simple, memorable idea: knowing when to charge can become the smartest way to save.
The campaign presents the discounts with a pop and recognisable tone, highlighting the difference between time slots. From concept to key visual, through digital and audio adaptations, we built a system designed to reach drivers at the right moments.
Campaign concept
Key message
Key visual
Digital adaptations
Social formats
Radio / Spotify scripts
Production and adaptation of campaign materials
