To promote the special May offer — ultra-fast charging at just €0.65/kWh — we developed a multi-channel campaign built around an unexpected point of view: that of the charging station itself.
The goal was to maximise visibility for the offer while reinforcing Ewiva’s brand identity through a tone that is positive, immediate, and memorable.
We gave the charging station a voice, turning it into an entertaining and surprisingly human narrator. From moments of disbelief to bursts of excitement, the station shares customers’ reactions as they discover the promotion — from those left speechless to those eager to spread the word.
The concept “Everyone’s Talking About Ewiva” came to life through TV and radio spots, supported by a nationwide digital campaign — engaging both early adopters of electric mobility and those approaching it for the first time.
Creative concept development
TV and radio spot production
Integrated digital campaign
Copywriting and storytelling
Brand identity and positioning
National multi-touchpoint campaign
Second TV and radio spots
Digital campaign across multiple platforms
