For ZeroC, we developed a four-year communication campaign designed to help the citizens of Sesto San Giovanni dispose of organic waste correctly. The project turns a daily habit into a conscious choice, showing how proper waste separation can generate renewable energy and support the ecological transition of the local area.
To talk about waste sorting, we chose a simple, direct and ironic language. The result was “La Galleria degli errori”, a social campaign showcasing the most unlikely objects mistakenly thrown into organic waste bins: shoes, toys, sponges and much more. Through social media, digital advertising and a dedicated landing page, we built a content ecosystem designed to educate, engage and gradually change citizens’ behaviour.
Campaign concept
Naming and creative development
Content strategy
Social media management
Meta and Google Ads campaigns
Dedicated landing page
Educational materials
