To celebrate its 25th anniversary in Italy, Axpo launched “Your Idea of Energy”, a campaign designed to showcase the value of long-lasting partnerships. For LinkedIn, we developed an editorial format that gave voice to the people and collaborations behind projects that turned ideas, ambitions and visions into tangible results.
Through a series of interviews published on Axpo’s LinkedIn profile, we brought together six customers and six Axpo professionals. Each conversation explored a different idea of energy made possible through collaboration, innovation and mutual trust. An authentic format that highlights the relationship between Axpo and its partners, turning business success stories into stories of people, expertise and shared growth.
Editorial format development
Interviews and storytelling
Copywriting
Content creation
LinkedIn content management
interaction
views
impression
