Volotea Takes Off, One Story at a Time

Client: Volotea
Services: Branding, Media Relations

An Unconventional Route to Growth

Since 2012, we have supported Volotea in its media relations strategy, with the goal of strengthening the brand’s presence in Italy.
Our approach focused on local media in the cities served by the airline, turning them into strategic partners to tell the story of one of Europe’s most dynamic low-cost carriers.

Over a Decade of Consistent Communication

From drafting press releases and position statements to organising press conferences and events — as well as managing interviews and crisis communication — we have built strong, long-lasting relationships with journalists.
This approach has enabled us to amplify every corporate and product update, reinforcing Volotea’s reputation as an independent and fast-growing airline.

We have dealt with

Corporate and consumer media relations

Press release and position statement writing

Press conference and event organization

Interview management and crisis management

+100

Press releases distributed every year

+8.000

Articles generated in 2022

5.07

Billion contacts reached