From 2011 to 2022, we supported Unes in building and evolving its social media presence — starting with the launch of the U2 Supermercato Facebook page and continuing through the brand’s development under the Unes identity.
A journey spanning more than a decade, focused on increasing brand awareness, strengthening digital reputation, and creating a direct, ongoing relationship with its audience.
behaviours, reaching a broad and diverse target across age groups and interests.
Editorial plans built around the brand’s values, targeted social advertising campaigns, and a structured community management approach transformed social channels into an active space for dialogue and customer care.
Over time, we also collaborated with influencers and creators, expanding content reach and making communication increasingly relevant and relatable.
Social media strategy
Editorial plan and content creation
Community management
Social advertising
Influencer marketing
Reputation management
Total Followers
Millions annual impression
Average engagement rate
