SAFE Food Advocacy Europe entrusted us with strengthening its digital presence and raising awareness among European citizens about food safety.
The goal was to increase both awareness and engagement around a complex yet essential topic — addressing stakeholders, experts, and consumers through a clear and accessible tone of voice.
We launched the campaign “The Dark Side of Food – Rethink Your Bites: Know Acrylamide”, focused on the risks associated with acrylamide in food. Striking visuals, sharp copy, and a multi-channel social media strategy transformed a highly technical subject into engaging, shareable content — sparking conversation and increasing awareness across Europe.
End-to-end social media strategy
Content creation and storytelling
Targeted advertising campaigns
Visual design and impactful creativity
Awareness campaign
Million impressions
Total clicks
Average engagement rate
