For Sky Documentaries, we launched Una Squadra, the docuseries recounting Italy’s historic 1976 Davis Cup victory and the journey of its four legendary players: Panatta, Bertolucci, Barazzutti, and Zugarelli. The objective was to build strong brand awareness and engage audiences episode after episode, turning the series into a true cultural event.
We developed a digital-first strategy combining social advertising, short-form video content, and a dedicated website — with a strong focus on impressions and video views. The campaign positioned Una Squadra as an iconic story, capable of reaching not only tennis fans but also a broader audience with a connection to the spirit of the 1970s. The dedicated Facebook page quickly evolved into an active community hub, fostering interaction and conversation, and contributing to the success of the docuseries — later awarded Docuseries of the Year at FeST 2022.
Digital media advertising strategy
Content creation (short-form videos and clips)
Social media and community management
Dedicated website development
Million impressions
Million reach
Million views
