For Sky, we launched A Casa Tutti Bene, the first TV series created by Gabriele Muccino. The goal was to position the series as a true must-watch event, driving visibility and engagement episode after episode through a fully digital strategy.
We built a comprehensive online ecosystem, including social media channels, mini-trailers, and a content-rich official website. Video clips helped expand the audience beyond the show’s core fan base, while social platforms evolved into active community hubs — fostering engagement and strengthening the show’s visibility over time.
Digital media advertising strategy
Content creation (mini-trailers and clips)
Social media and community management
Dedicated website development
Seasons supported through digital strategy
Million impressions in season one
Million reach in season one
