For Bayer, we conceived, developed, and delivered Agrievolution, a travelling roadshow designed to explore the evolution of agriculture and the challenges shaping its future. The goal was to position Bayer as a credible and forward-thinking partner for professionals working every day to build the future of the agricultural sector.
We selected agricultural museums as venues, creating a meaningful dialogue between tradition and innovation. Each stop featured three complementary voices — journalism, science, and academia — coming together in open, thought-provoking discussions. Supported by a dedicated website, digital PR activities, and social media coverage, the roadshow evolved into a widespread experience, engaging farmers and stakeholders across Italy.
Naming and visual identity
Event design and production
Live event management
Dedicated website development
Social media strategy and digital PR
Stops throughout Italy
Speakers at each event
People reached at the first stop
Million impressions generated at the first stop
