Viridea is not just a garden center, but an ecosystem of different worlds: that is why we built a positioning able to bring them together in an inclusive way. Vivi la tua natura (Live your nature) is an invitation to discover at Viridea what feels close to us, makes us feel good and lets us cultivate our passions.
For 2026, we developed a visual, communication and media system designed to give the brand continuity throughout the year. The campaign works on both awareness and drive to store, moving beyond a purely local approach to focus on channels closer to people’s everyday behaviours, such as Spotify, outdoor and digital. A recognisable, modular ecosystem activated through strategic geolocation around the brand’s points of sale.
Campaign concept
Communication strategy
Media planning
Awareness strategy
Seasonal campaigns
Billboard advertising
Radio scripts/Spotify
Promotional materials
Digital adaptations
Production and adaptation of campaign materials
Meta reach
Google impressions
Landing page views
