Viridea asked us to transform its Rho store into a true Christmas destination. This led to the creation of Christmasville — an enchanting village designed for families and children, where the magic of the festive season comes to life through an unforgettable experience.
We developed a narrative that positioned Christmasville as a must-visit holiday destination. From the little train to the ice-skating rink, from festive treats and letters to Santa to meeting him in his enchanted home, every detail was designed to create a magical journey. A dedicated brand identity and digital strategy amplified the visibility of the event, attracting thousands of visitors and turning Christmasville into a true seasonal highlight.
Brand identity and visual design
Event marketing and experience design
Digital strategy and campaign
Content creation and storytelling
Website visits
people reached
Million impressions
