For Amici per il Centrafrica — a non-profit organisation supporting communities in the Central African Republic since 2001 — we developed a campaign that is both emotional and uplifting, designed to highlight the real impact of their work. The goal was clear: to tell authentic stories without resorting to pity, giving a voice to those who are building a better future every day.
We created a TV commercial inspired by the visual language of Instagram Stories, combining real footage with a direct and contemporary storytelling approach.
Teachers, doctors, artisans, children, and farmers become the true protagonists of a narrative that conveys both resilience and hope.
Built from authentic materials gathered in the field, the campaign was adapted for both TV and digital platforms, in collaboration with MediaFriends Onlus.
Creativity and concept
Video production and editing
Storytelling and copywriting
Digital
Emotional and contemporary TV commercial
Integrated TV + digital campaign
Main characters
