For Philips Hue, we developed Experience the Atmospheres of the World, an immersive retail activation designed to transform the MediaWorld Tech Village in Porta di Roma into a true window onto the world.
The goal was to allow visitors to experience firsthand the versatility of Philips Hue lighting, while driving engagement and supporting in-store sales through an emotional and interactive format.
We created a fully interactive in-store space where visitors could explore the atmospheres of Tokyo, Cancun, Ibiza, and SoHo — all through the power of light.
Promotional staff dressed in themed outfits animated the store environment, distributing branded postcards, while a prize contest — offering a trip to Iceland to experience the Northern Lights — and a dedicated microsite completed the activation.
Creativity and concept development
Space design and in-store experience
Promotional activities and hostessing
Contest and lead generation
Dedicated website development
Interactive in-store area created
International atmospheres recreated through light
Prize contest with a trip to Iceland
