For Gruppo CAP, we built the identity of the new web magazine “Hey Planet” from the ground up, supporting the project through every stage: from defining the naming and developing the full brand identity to designing the dedicated website and launching the campaign.
We created the name “Hey Planet”, designed the logo, and defined the payoff, crafting a contemporary and distinctive visual and verbal language. The visual identity was developed to be flexible and instantly recognizable, able to adapt seamlessly across different digital touchpoints. The project was completed with the design and development of the website, along with a digital campaign including display banners and sponsored social media content.
Naming & brand strategy
Brand identity
Logo design
UX/UI design
Web development
Web design
Advertising
Paid social campaigns
