With Futuro Presente, we helped Gruppo CAP strengthen its positioning as a green utility close to younger generations. The objective was clear: to present sustainability not as something distant, but as a reality already taking shape today — through a tone of voice that is fresh, direct, and impactful.
We developed a multi-channel campaign including a 20-second video commercial, a multi-subject print campaign, addressable TV on La7, and a digital display strategy. A carefully designed media mix maximised impact and reinforced a clear message: for Gruppo CAP, sustainability is not a future goal, but an ongoing, everyday commitment.
Creative concept development
Video production
Multi-subject press campaign
Addressable TV
Digital media planning
