WASQ is a festival promoted by Gruppo CAP, in collaboration with Fondazione CAP, to celebrate and enhance the neighbourhood surrounding its new headquarters. The initiative was designed to build connections, listen to local needs, and foster active participation. We brought the project to life by developing the naming, brand identity, and overall communication strategy — with the goal of turning WASQ into a true symbol of community and urban regeneration.
We designed a bold, colourful, and inclusive visual identity that reflects the spirit of the neighbourhood and its potential. A dedicated website brought together all initiatives — from calls to action to event programming — making it easier for citizens to engage and participate. A multi-touchpoint communication campaign activated the area through social media, outdoor advertising, print, and digital materials, using a fresh and energetic tone of voice to connect with the local community.
Naming and payoff
Logo design and visual identity
Brand guidelines (brand book)
Tone of voice and communication guidelines
Coordinated visual system
Brochure, flyer, and catalogue production
Visuals for advertising and social media
Website development
Environmental and event graphics
Events delivered
Dedicated website
Participants engaged
