Melismelis returns to the podium of the Touchpoint Awards Engagement, this time with two awards won for two separate projects, two years after the Special Jury Mention and the win of the Touchpoint Awards Strategy in the B2B category, both achieved in 2024.
In the Employer Branding and Internal Communication category, Melismelis claimed the top spot on the podium with the project "Pezzo Unico – Per te non c'è ricambio", developed for CGT. The historic Italian company, part of the TESYA Group, entrusted Melismelis with developing a campaign to raise awareness among its roughly 500 in-house technicians about the use of PPE and accident prevention, with a clear goal: zero accidents.
Pezzo Unico – Per te non c'è ricambio, draws on an insight closely tied to the CGT world: while the company has a spare part for every machine, the same isn't true for the human body. The concept uses the visual language of technical catalogues and industrial spare-parts diagrams to remind people that failing to comply with workplace safety regulations can cause irreparable harm.
The campaign, distributed via DEM, the Conecta app (the company intranet), and offline materials (posters and postcards), reached 1,267 employees with a 60% attention rate, generating positive internal feedback and an increase in safety reports.
Melismelis's second win at the Touchpoint Awards Engagement 2026 came in the Integrated On/Off Communication category, with the project for the exhibition "Chiharu Shiota: The Soul Trembles" at MAO – Museum of Oriental Art, part of the Fondazione Torino Musei. The campaign was developed to promote the Japanese artist's exhibition, increase visitor numbers and to strengthen the visibility of MAO as an institution capable of reaching new audiences.
The creative strategy transformed Shiota's work into a distinctive, recognizable visual style, applied across digital ads, outdoor advertising, and influencer marketing activities. The numbers speak for themselves: over 14,000 new followers and 34,000 interactions across Facebook and Instagram, 7.5 million impressions, 171,000 clicks from the Meta and Google campaigns, and more than 200,000 tickets sold.