CGT has a spare part for everything. But not for the people who work in the field every day. This insight gave life to Pezzo Unico – per te non c’è ricambio, an internal campaign designed to talk about prevention by turning the language of spare parts into a simple, human message that is hard to ignore.
The campaign raises awareness among CGT technicians about the use of PPE, risk prevention and hazard reporting. Their body parts become catalogue components, complete with code, function and safety instructions — but with one crucial difference: they cannot be replaced. A multi-subject system rolled out across online and offline touchpoints, from workshops to the company intranet.
Campaign concept
Internal communication strategy
Multi-subject campaign
Copywriting
Visual design
Workshop materials
Posters
DEM and company intranet
Conecta App
Informational postcards
employees reached
attention rate
