With the @iosono.ivo project, developed for CGT, we redefined B2B communication by bringing Cat® compact machines to Instagram and TikTok — transforming a machine operator into a true digital creator. The goal was clear: to connect with a new generation of operators through a language that is authentic, fresh, and native to social platforms.
That’s how @iosono.ivo came to life — not just a face, but a true earthmoving influencer, sharing his day-to-day experience on Caterpillar machines through a mix of storytelling, technology, and highly engaging content.
The @iosono.ivo profile quickly became a key reference point for the community, driven by a consistent and high-impact social media strategy.
Dynamic videos, engaging formats, and a strong sense of authenticity allowed the brand to break away from traditional B2B communication — bringing the Cat® world closer to a younger, digitally native audience. The project also earned two Touchpoint Awards, further validating its strategic and creative impact.
Social media strategy and editorial planning
Visual content creation and copywriting
Community management and moderation
Sponsored campaigns (Meta, TikTok)
Social listening and performance analysis
Naming and payoff
Logo design and visual identity
Million views
Million accounts reached
Reactions
Followers in just a few months
Touchpoint Awards Strategy won
