For Chiharu Shiota’s first Italian exhibition at MAO in Turin, we created a campaign capable of turning the visual and conceptual power of the work into a multichannel narrative. A journey designed to accompany audiences from the city to the museum, all the way to the exhibition experience.
The concept was developed across multiple touchpoints, from outdoor placements in key areas of the city to digital and social content, with campaign flights distributed over time to keep attention alive. The campaign was amplified through an influencer project that, from unboxing to visit storytelling, turned the exhibition into an experience to live, tell and share.
Campaign concept
Multichannel strategy
Media planning
Outdoor advertising
Digital content
Social media content
Influencer activation
tickets solds
social media followers
impressions
Landing Page Views
