During the Touchpoint Awards Engagement 2024 ceremony, the Melismelis team received a Special Mention from the Jury for the @iosono.ivo project.
To engage a younger audience and speak to the new generation of earthmoving operators, the agency created a real influencer in the sector: Ivo. A CGT demonstrator who talks about Cat Next Gen compact machines in an innovative, fresh way, using language typical of social media.
Through Instagram and TikTok, Ivo presents the functions and features of the machines to the public and takes his followers around Italy with him, mixing his private life and professional activities on his profiles.
A total of 12,500 followers, more than 90,000 reactions, over 9 million accounts reached and 13 million total views in just 7 months: these are the numbers that convinced the jury of the Touchpoint Awards Engagement 2024 to award Melismelis for the @iosono.ivo project.