The @iosono.ivo project, created by Melismelis for CGT, has received another major accolade in the world of communication: after receiving a Special Mention from the Jury at the Touchpoint Awards Engagement 2024 last July, the @iosono.ivo project also won the Touchpoint Awards Strategy in the B2B category.
Thanks to an innovative and strategic approach, the project has revolutionised the communication of earthmoving machinery, bringing Caterpillar compact machines to Instagram and TikTok, thus creating a link between the brand and the younger generations.
Ivo is a CGT demonstrator who has become a digital creator capable of combining technology and storytelling, bringing young audiences closer to the Cat® world with engaging content about his professional activity and Cat® compact machines.
Winning the Touchpoint Awards Strategy in the B2B category is further confirmation of the effectiveness of great teamwork and an intelligent and courageous strategic vision that has been able to respond to the challenges of the B2B market in a fresh and innovative way.