Arca Assicurazioni asked us to launch a new product designed to protect people and provide peace of mind. Our approach was to create a name that was simple yet meaningful — one that could evoke care, security, and vitality. This led to the creation of ACuore, a brand with a strong visual identity and clear positioning.
We developed the logo and brand identity, creating a distinctive and reassuring visual image. To support the creation of tailored customer packages, we designed a dedicated website featuring a custom-built real-time calculator, along with rich, informative content aimed at clearly communicating the product’s benefits and strengthening customer trust. We also developed in-store communication materials to support the rollout across physical touchpoints.
Naming and payoff
Logo design and visual identity
Tone of voice and storytelling
Video production and editing
Website development
