For il Viaggiator Goloso®, we created the Win a Dinner with the Champions contest, bringing together the worlds of gastronomy and sport.
The objective was to maximise the brand’s sponsorship of FISI (Italian Winter Sports Federation), transforming it into an exclusive and memorable experience for customers.
We designed a multi-channel campaign allowing customers to enter a prize draw for a special dinner with athletes Michela Moioli, Giuliano Razzoli, Mattia Casse, and Roberta Melesi through the purchase of branded products.
The campaign came to life across national newspapers, with a high-impact domination at Milan Central Station, and culminated in an exclusive gala dinner event.
A dedicated website collected entries and showcased the entire project.
Creativity and concept development
Print and OOH campaign
Event organization and gala dinner
Dedicated website development
Sponsorship activation
Italian champions involved
Competition entrants
Winners
Exclusive gala event
