To launch Verona’s new exclusive residence, ACS asked us to appeal to a high-net-worth international audience. Our idea was to position Palazzo Poste as an icon: a unique, elegant, and captivating destination, destined to become a true object of desire for those seeking an exclusive home in a timeless setting.
We developed a campaign designed to highlight the property’s most distinctive features, presenting it as an iconic and aspirational residence. Supported by a structured international media plan, the campaign extended beyond national borders and reached a global audience interested in prestigious property investments in Italy.
Advertising creative direction and concept development
Tone of voice and storytelling
Digital and international ADV campaigns
Media planning and buying
Social strategy and content creation
Web developing
Full digital campaign
Million impressions in 2 months
Lead in 2 months
