For Workday, we developed a direct mailing campaign inspired by one of the most iconic moments in cinema.
The objective was to surprise decision-makers and position Workday as the smart choice for a simpler, more innovative business future.
We designed a premium box set that, once opened, welcomed recipients with the voice of Massimo Corvo — the renowned Italian voice of Laurence Fishburne — and a defining question: red pill or blue pill?
Stay in the past, or choose a new world of simplicity with Workday.
High-end packaging, cinematic storytelling, and a carefully crafted tone of voice transformed a traditional B2B mailing into a truly memorable experience.
Creativity and concept development
Storytelling and copywriting
Box design and production
Audio production and voice-over
Logistics management and targeted mailing
