The contest launched by Unes with Viaggiator Goloso® and created by Melismelis is called ‘Win dinner with the champions!’ and offers the chance to meet four athletes from FISI (the Italian Winter Sports Federation) during an exclusive dinner organised in an exceptional location in Milan, enjoying a special menu created by Viaggiator Goloso®.
Melismelis, together with Unes, has created the initiative with the aim of celebrating Viaggiator Goloso®'s sponsorship of FISI: the competition features Italian champions Michela Moioli (snowboarding), Giuliano Razzoli (alpine skiing), Mattia Casse (alpine skiing) and Roberta Melesi (alpine skiing), who, once the winter competitions are over, love to return home and rediscover the flavours of tradition at the table. For this reason, the four athletes will enjoy, in the company of the lucky winners of the contest, the gastronomic excellence of il Viaggiator Goloso®, the undisputed star of the menu offered during the evening.
To engage users, Melismelis has devised a truly immediate competition! Until 30 April, simply purchase at least one Viaggiator Goloso® product, keep the receipt and try your luck by filling out the form on the ilviaggiatorgoloso.it website. In addition to devising the concept, Melismelis handled all stages of the competition's implementation and created the supporting online and offline advertising campaign. The agency took care of the materials for the points of sale, the creation of digital content, press planning and OOH advertising, geolocated in high-traffic areas.