Philips Hue, a brand specialising in connected lighting owned by Signify – a world leader in lighting – has awarded Melismelis the drive-to-store campaign “Vivi le atmosfere del mondo” (Experience the atmospheres of the world) following a tender process.
With the aim of generating in-store traffic and brand awareness, Melismelis has created an immersive and experiential space at MediaWorld Tech Village Porta di Roma, and since the beginning of the new year also at MediaWorld Tech Village Milano Certosa. Inside the dedicated spaces, thanks to the Philips Hue connected lighting system, visitors can immerse themselves in the atmosphere that ideally evokes one of the four available locations: Tokyo, Soho, Ibiza and Bali.
The creative agency's project does not end there and includes many other activities for multi-channel and integrated communication: content for MediaWorld and Philips Hue social media profiles, video clips, leafleting activities managed by promoters in typical exotic costumes, LED wall videos broadcast in-store and a contest to win all the colours of the Northern Lights with a trip for two to Iceland.