Unobravo – an online psychology service that identifies the most suitable path for each patient – entrusted Melismelis with influencer marketing activities related to the #PensatiGiusto campaign, designed to spread the message that there are no wrong thoughts, only the right people to talk to about them.
Melismelis' scouting led to the selection of three profiles that could give voice to the ambivalent thoughts we experience every day and which, thanks to their transversality, best reflect the clusters identified by Unobravo: Alessio Ferrantino and Giada Lanzotti, known on Instagram as @milanodascrocco, who portray today's young workers in search of low-budget recreational activities in an increasingly expensive society; @sofia_dallerive represents Gen Z and the world of students; finally, Diego Di Franco, aka @ilmeravigliosomondodeipapa, gives voice to the reality of parenthood.
The influencers identified by Melismelis were able to amplify the message of the campaign launched by Unobravo to normalise access to therapy and promote greater attention to people's psychological well-being, reaching a potential community of 1.35 million users. The influencers coordinated by Melismelis supported the #PensatiGiusto project by participating in the launch event organised on 10 October in Piazza San Babila in Milan, during which Unobravo directly engaged passers-by, inviting them to share their conflicting emotions.