Green Dream, a new web series, starts today. It consists of seven episodes available on the main online media of the GEDI publishing group, produced by Melismelis for Utilitalia, the federation that brings together companies operating in the public water, environment, electricity and gas services.
The Green Dream project, which won following a consultation, was developed by the agency in every aspect and recounts the commitment of Utilitalia's member companies to improving the lives of all citizens. Guiding viewers on this special journey are Olympic champion Margherita Granbassi and green influencer Nicola Lamberti.
Each episode will be available to stream on the homepages of Repubblica.it and LaStampa.it. A dedicated website, green-dream.it, has also been created, where you can follow the entire Green Dream journey. Melismelis has also created an integrated multi-channel campaign featuring Masthead Cross banners on LaRepubblica.it, LaStampa.it and HuffingtonPost.it, as well as 30-second radio commercials and pubblinews on Radio DeeJay and Radio Capital. Finally, the media mix also includes ad hoc content on the two radio stations' websites.