Vianova, an Italian company specialising in fixed and mobile network services for businesses, is on air with a new television and digital campaign created by Melismelis. The agency has developed a multi-subject campaign, on air since 30 May, with a fresh and ironic style to creatively convey what sets Vianova apart from its competitors on the market.
Actor Emanuele Fortunati stars in the commercials that showcase Vianova's unique selling propositions: customer service that answers in three rings, transparent one-page billing, and an offer with no asterisks that is enriched over time with new services for all customers.
The campaign is being developed synergistically on TV and online. For four weeks, Vianova will have a significant television presence on La7 and the main Italian news networks: Rai News24, Tgcom24, Sky Tg24, Sky Sport24, and Class CNBC. The TV schedule is completed by the presence of Vianova commercials during all UEFA Euro 2020 group matches, the upcoming European Championships broadcast by Sky. On the digital front, the campaign includes placements in major online newspapers (Ilsole24ore.com, Corriere.it, Repubblica.it, Lastampa.it, Gazzetta.it) and a digital media plan developed on YouTube, search, programmatic display and video, social ads on LinkedIn, Facebook and Instagram.