Flexibility, adaptability and performance are the key pillars of “Due mondi, stesso controllo”, the creative concept developed by Melismelis to showcase the Cat® Next Gen wheeled excavators, distributed in Italy by CGT.
The project was designed to highlight the range’s ability to respond dynamically to the diverse operational needs of the construction sector, efficiently adapting to both job sites and urban environments thanks to advanced technologies such as Grade 3D.
Building on this positioning, Melismelis developed a digital media strategy combining Google Performance Max, LinkedIn Ads and Meta Ads, with the objective of increasing awareness of the range, driving traffic to the dedicated landing page and generating qualified leads.
The campaign was also supported by a series of short-form videos, adapted from footage produced by “Quelli del Movimento Terra”, and tailored for digital and social channels. The content was designed to highlight the strengths of the Cat® Next Gen range through concise, engaging assets aligned with the language and dynamics of today’s digital platforms.