Safe Food Advocacy Europe (SAFE) – the independent non-profit organisation based in Brussels that protects and represents European citizens in matters of food and health – has appointed Melismelis to provide strategic and creative consulting services for social media management.
The aim of the collaboration is twofold: to raise awareness of SAFE in Europe in order to increase the number of members of the organisation and, at the same time, to promote greater awareness of food safety among EU citizens.
The agency will support SAFE by managing part of the NGO's social media activities. With specific communication in English for each channel – Facebook, Instagram and LinkedIn – aimed at increasing the fanbase and developing engagement, Melismelis will be responsible for content creation, including graphic design and copywriting for posts, as well as the design and management of social advertising campaigns.
The social media strategy developed by Melismelis effectively responds to the needs of various target audiences, from stakeholders (such as consumer protection associations) to industry experts (such as biologists and nutritionists), to consumers interested in staying informed about their food choices.
Specifically, the activity will start with a campaign to raise awareness among the population about the dangers of acrylamide in baked goods cooked at high temperatures, with the aim of raising awareness on the issue.