Pulsee Luce e Gas, Axpo Italia’s brand dedicated to residential energy services, has renewed its collaboration with Melismelis for the management of its LinkedIn page.
After being represented online for years through Axpo Italia’s corporate profile, in 2024 the company launched its own dedicated LinkedIn page, entrusting Melismelis with its management. The goal: to establish a more direct and authentic dialogue with its community, stakeholders, and employees.
One year after launch, the page is showing steady growth — the result of a well-defined editorial strategy and a consistent, recognisable tone of voice.
Pulsee Luce e Gas’s LinkedIn channel is designed as a hub for in-depth content on energy and employer branding. It provides valuable insights into a constantly evolving sector, while also showcasing the company’s commitment to attracting and developing highly skilled talent.
Among the most successful content formats is Energy Flash, featuring Erasmo Tangorra, Head of Structured Trading at Axpo Italia.
Through this series, he shares analysis and insights, turning each episode into a concise, engaging, and informative update.