A dedicated visual identity, a creative concept inspired by the world of spare parts, and a multichannel strategy designed to strengthen CGT’s safety culture.
Melismelis has developed “Zero Injuries” for CGT, a new internal communication project aimed at raising awareness among the company’s approximately 500 technicians about the importance of personal protective equipment (PPE), compliance with operational procedures, and the prevention of unsafe behaviours.
To ensure consistency and continuity across all campaign activities, the agency also created the “Obiettivo Zero Infortuni” logo, a distinctive visual element designed to identify every initiative related to CGT’s internal safety campaign. The first multi-subject creative concept, “Pezzo Unico – per te non c’è ricambio”, is based on an insight deeply rooted in CGT’s business: while every machine has a replacement part, the human body does not. The concept draws on the visual language of technical catalogues and industrial spare-parts diagrams to remind employees that failing to follow workplace safety regulations can have irreversible consequences for people.
The project was designed to be deployed throughout the entire CGT ecosystem through a multichannel strategy that includes posters and postcards displayed in workshops across Italy, email campaigns, content published on Conecta (the company intranet), dedicated banners within the app used daily by technicians, as well as physical materials such as wristbands, keyrings and stickers branded with the campaign logo. Some of these tools will also be used directly by the CGT Safety Team to highlight corrective actions and improvements implemented thanks to employee reports and suggestions.