Melismelis transformed Netflix’s offices in Rome into an immersive experience dedicated to four flagship titles – KPop Demon Hunters, One Piece, Bridgerton and Stranger Things: Tales from ’85 – for Retail Showcase 2026, an event designed to present new licensed products to retailers and partners. The agency oversaw the creative development of the display materials and the setup of the spaces, enhancing the brand’s assets through solutions designed to maximise their impact.
This initial project led to a broader collaboration, including the development of a display system for 45 large-scale retail stores across Italy. The project is based on modular configurations designed to adapt to the characteristics of each space and encourage audience interaction. In selected stores, the installations also include a stage, complete with a backdrop and a simulated sound system, allowing younger visitors to immerse themselves in the animated film, act, sing and take selfies with their favourite characters.
The collaboration then expanded to France, where Melismelis supported Netflix France in the creative development of display corners at E.Leclerc and FAO Schwarz at Galeries Lafayette Paris Haussmann. The agency conceived creative concepts and fresh visual ideas, which were subsequently developed and implemented by local partners.
A journey that reflects Melismelis’ ability to interpret a brand’s visual codes and assets, transforming them into fresh, consistent creative solutions that can adapt to different spaces, formats and requirements.