Axpo Italia – the fourth largest electricity supplier on Italy's free energy market – has entrusted Melismelis with its new advertising campaign for the launch of Green Flexy PPA, a new medium-term agreement for the supply of energy from renewable sources, namely wind and solar power plants.
The campaign, the first since Axpo's recent global rebranding, is aimed in particular at SMEs wishing to enter the world of PPAs (Power Purchase Agreements) in a simple and flexible way. The ADV for Green Flexy PPA is planned – offline and online – in the main publications of the Gedi Manzoni and RCS group. But that's not all. The campaign will continue to provide a 360° overview of Axpo's offering for Italian businesses, also presenting solutions for large companies, organisations and institutions, and will be planned in industry publications.