Melismelis has been awarded 1st place at the BEA – Best Event Awards Italia 2025 in the Press & PR Event category for the project developed for the launch press conference of X Factor 2025, hosted at the Umberto Boccioni Art High School in Milan.
The agency worked closely with Sky’s press office to define the entire creative framework — from concept development to design, from set production to on-site execution.
The unconventional choice of venue — a school gymnasium — became the foundation for a visual narrative inspired by the place where talent first takes shape.
Corridors, notice boards, posters, and graphic elements transformed the space into an immersive journey, guiding journalists and guests into the atmosphere of the new season of the Sky Original show.
This award recognises a truly collaborative effort — from the partnership with Sky to the support of the Boccioni High School, and the dedication of the Melismelis team.
A project developed step by step, where each area of expertise contributed to creating a cohesive and distinctive experience.