Melismelis wins the tender for the creative development and production of all retail, offline and online materials for Samsung's mobile phone division. This is an important confirmation for the agency, which has already been responsible for all communication at Samsung smartphone points of sale over the last 12 months.
The communication materials developed by Melismelis will be present throughout Italy in electronics stores, in the mobile phone departments of large-scale retailers and in mobile phone operator stores. In addition, the agency will be responsible for the creation of all communication materials for the web: from DEMs to ad hoc banners, landing pages and the customisation of certain areas of the online shops dedicated to mobile phones of the most important retailers.