Melismelis was responsible for the creativity, digital planning and creation of the landing page for the launch campaign of ‘Italia vs Brasile 3-2 La Partita’, the new three-part docuseries celebrating the historic victory of the Italian national team at the 1982 World Cup in Spain. All three episodes aired on Sky Documentaries on 3 July at 9.15 p.m. and were repeated on 4 and 5 July.
For this new project, the Melismelis team oversaw the creative and digital planning development on Facebook, Instagram and YouTube, as well as handling the GoogleAds campaign. Melismelis also created the dedicated website - italiabrasile3-2.it - which, in addition to containing trailers and more details about one of the most important matches in football history, is enriched with evocative period images and presentations of the protagonists who made this sporting event unforgettable.