Pearson Higher Education Italia, one of the leaders in university publishing, has chosen Melismelis as its partner for social media communication and digital advertising campaign management.
In addition to editorial work on Facebook and LinkedIn, aimed at increasing brand awareness and growing the fanbase in Italy, the agency creates dark post campaigns on Instagram with the aim of promoting the brand's products and facilitating lead generation.
The strategy developed by Melismelis effectively responds to the needs of the various target audiences, namely university students and lecturers. The idea that these two groups belong to distant worlds is, in reality, a prejudice. Both aspire to a university that stimulates, enriches and supports them. Communication on social media is therefore aimed at establishing Pearson Higher Education Italia as the meeting point between these two worlds.
Communication on Facebook and LinkedIn aims to consolidate the brand's credibility and authority in our country. Using a more institutional language, the brand, its values and the uniqueness of its products are at the heart of the communication.
Meanwhile, with an inclusive, fresh and informative tone of voice, communication on Instagram is aimed primarily at students, to present Pearson's wide range of products.