Melismelis is working alongside one of its long-standing clients to create ‘Re-Evolution Technologies’, the first video series by CGT, developed in six episodes: each episode will recount the experience of a company that has used CGT technologies to improve productivity and reduce emissions in production plants and construction sites.
The Melismelis team will accompany CGT on a journey across Italy, from a composting plant in the province of Taranto to a construction site on the slopes of the Dolomites, passing through many other production sites and quarries throughout the country. This is a major team effort to gather testimonials from satisfied customers, recounting the achievements made with CGT solutions and the future goals of each company in terms of environmental sustainability and performance.
The agency created the brand identity for the project, also designing and developing the website re-evolution.cgt.it, where the first episode dedicated to the Cat® Certified Rebuild process undertaken by Fassa srl is already available. All episodes of the video series will be available on the website and will also be published on CGT's social media channels (LinkedIn, Facebook, Instagram and YouTube).
From scheduling interviews to writing scripts and managing filming on each set, the Melismelis team will build the project, communicating it episode by episode through a multi-channel, integrated digital/offline media mix on LinkedIn, Meta, Google, Bing, YouTube, Native Ads, and through Media Relations, DEM, and Internal Communication.