An initiative worthy of the great queen of the Italian circus.
Moira per sempre (“Moira Forever”) is the cultural project held in Milan from November 19 to 28 to mark the tenth anniversary of Moira Orfei’s passing, celebrating her as a defining figure of Italian popular culture and an icon of freedom, strength, and female empowerment.
Melismelis led the media relations strategy, shaping a narrative capable of bringing the initiative into the public conversation.
By addressing themes such as freedom, inclusion, and renewal, the agency offered national media a contemporary reading of Moira Orfei — highlighting the enduring relevance of her legacy.
In just a few weeks, the project achieved extensive media coverage across both print and digital channels: a full-page feature in la Repubblica by Maura Gancitano, a four-page article in Sette (Corriere della Sera) by Jonathan Bazzi, as well as coverage in Il Venerdì di Repubblica, Vanity Fair, Io Donna, Diva e Donna, Gente, numerous national newspapers, and a dedicated feature on TGR Lombardia.
Through interviews with those who knew Moira, feature pieces, and in-depth contributions from writers and philosophers, the initiative generated over 80 media placements.