The collaboration between Melismelis and Samsung's mobile division is increasingly focused on the future, innovation and design. The creative agency has designed all the retail, offline and online materials for the new top-of-the-range smartphones in the Samsung Galaxy S22 series (available in standard, S22+ and S22 Ultra versions) and the new Galaxy Tab S8 tablet family (which follows the same standard, Plus and Ultra breakdown) .
The highly anticipated devices, which were unveiled on 9 February at the Samsung Unpacked event, are the South Korean multinational's flagship products. Melismelis oversaw the creative development and production of communication materials displayed throughout the country in electronics stores, large retail chains' mobile phone departments and mobile phone operators' points of sale. In addition, the agency also oversaw the digital communication materials – banners, social media posts, landing pages – dedicated to the most important retailers, as well as all the product image sets on the e-commerce platforms of the main retailers and, for Amazon, a set of images with the technical specifications of each product.