Workday, a leading provider of cloud-based business applications for financial and human resources management, entrusted Melismelis with the production of Elevate Milano 2024, the Italian leg of Workday's international event that invites Italian changemakers to a day of discovery and discussion.
The creation of this event involved 12 Melismelis professionals who spent six months taking care of every detail: location, set-up, entertainment, social media, catering, direction, logistics and staff. The Melismelis team also devised a special activity for the occasion which, thanks to AI, transformed the participants into real rock stars, thus linking up with Workday's international “Be a Rockstar” campaign.
Elevate Milano was a real success, with 450 participants, 8 sponsors and 20 speakers, offering 6 hours of high-level content and pure energy.