Melismelis has created a new campaign to promote the team composed of labour lawyers from the De Luca & Partners law firm and labour consultants from HR Capital. The two organisations, which have been working together for years, are joining forces to provide the best possible support to all companies facing market challenges, even in these difficult times.
The Melismelis team has developed the concept and multi-channel version of the campaign for both offline and digital media. The creative, which fully reflects the synergy between the two organisations, gives a nod to the best matches on clay courts. 'Let's play doubles on all courts' is, in fact, the headline of the campaign, which has been on air since 3 May on the Il Sole 24 Ore website and, since 5 May, also in the pages of the economic and financial newspaper. In addition, the agency handled the digital planning through LinkedIn Advertising, Google Ads and banners in Programmatic Display.